{"id":59214,"date":"2020-08-12T05:00:17","date_gmt":"2020-08-12T05:00:17","guid":{"rendered":"https:\/\/ideatsg.com\/uncategorized\/benefits-of-gamification\/"},"modified":"2022-02-28T18:30:17","modified_gmt":"2022-02-28T18:30:17","slug":"benefits-of-gamification","status":"publish","type":"post","link":"https:\/\/ideatsg.com\/en\/uncategorized\/benefits-of-gamification\/","title":{"rendered":"Benefits of Gamification"},"content":{"rendered":"

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What are the benefits of gamification for your company? Has it been affected by COVID-19 or, on the contrary, has it benefited from it? Is it a necessary tool in companies?<\/h3>\n

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COVID-19 & Gamification<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_column_text]If we look back to the 2008 economic crisis<\/strong>, it had a major impact on virtually all sectors, and led to a widespread engagement crisis<\/strong> in which the fear of ‘spending’ or ‘not being able to spend’ scuppered many decisions in the day to day life of society. Gamification knows what a crisis is, it is not the first one it has faced.<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_column_text]Companies needed to get back<\/strong> in touch and to interact with their clients and employeesas<\/strong> quickly as possible in order to get them excited<\/strong> again with their value proposals, combating the fears and disinterest of society at a complicated time.[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image image=”52217″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Under this cloud of uncertainty and fear, there was one industry that did not experience a fall in revenue<\/strong>. Furthermore, it was the only one that grew almost exponentially until today, when we still had doubts as to whether we had come out of the crisis. Do you know which one it was? : The video game industry.. <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n

Video games in team development<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_column_text]The arrival of smartphones and tablets<\/strong>, with their technological capabilities, not only led to this sharp rise in revenue in the sector, but also opened gaming up to all audiences During the same period, the argument of using gaming techniques to generate engagement, and even using video games to develop people<\/strong>. was something that companies began to get a good grasp of.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”52196″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]This led to the growth of video games in general, and for all audiences, contributing greatly to the rise of gamification as a trend,<\/strong> andcompanies deciding to invest<\/strong> in it to obtain something similar in their business models or internal processes<\/strong>.<\/p>\n

That is why gamification began to come to the fore in 2010<\/strong>, despite first arriving in the midst of this great 2008 crisis But, as with all trends, gamification entered into disillusionment for many by 2019<\/strong> This whole entertainment industry boom seemed to have hit a ceiling<\/strong> and where gamification found itself in a phase of moderate but sustainable growth<\/strong> after the initial fad.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n

The arrival of COVID-19<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_column_text]Against this backdrop, COVID-19 arrived<\/strong> all of a sudden and with it, a health, social and economic crisis, which has held the world as we knew it to ransom<\/strong> This virus has changed the rules of the game<\/strong> in just a few months, not only to face this new stage of change in the world, society, companies and people, but also to accelerate changes that many governments and companies have yet to address.[\/vc_column_text]

“We seem to be back to a similar context to what happened from 2008 onwards, where gamification became a necessary tool to re-engage our employees, thus improving our companies’ productivity, efficiency and results.\u201d<\/em><\/span><\/h4>\n<\/q>[vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]This crisis is forcing all companies to rethink their strategies<\/strong> caused by a change in priorities. The digitalisation of processes and jobs has now become an urgent issue<\/strong> as a consequence of teleworking, and the shock we have all experienced.<\/p>\n

We are entering a period of high uncertainty, fear and where economies, and therefore companies and their investments, are going to be affected. But we seem to be back to a similar context to what happened from 2008 onwards, where gamification<\/strong> became a necessary tool to re-engage our employees<\/strong>, thus improving our companies’ productivity, efficiency and results<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”52200″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]All of this has forced us to reflect on and find clear benefits of how gamification is going to generate engagement<\/strong> at a time when it is necessary to adapt quickly to this ‘new normal’:[\/vc_column_text][vc_column_text]<\/p>\n

Benefits of Gamification for companies: <\/strong><\/span><\/h3>\n

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